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About An MBA Diary

This blog shares some thoughts and resources on business and management particularly trying to concentrate on marketing and strategy topics. Some of the posts are personal opinions and wherever required, due references to original sources have been provided. It also provides some brief book summaries and reviews.

The Genesis

B School life blogs had always inspired me to prepare for the entrance exams and to join one and I continues to read interesting B School blogs. Started to share my experience with the executive MBA program at IIM Bangalore, PGSEM; I continue to write about my learning while I explore the fields of management, marketing, business, psychology, philosophy... :)


The Post-Graduate Programme in Software Enterprise Management (PGSEM) leading to a Post-Graduate Diploma in Software Enterprise Management is an executive general management education programme designed for the specific needs of professionals working in the software and information technology industry in India. It was started in 1998 and so far there are around 1000 alumnus. Predominantly, the participants are from IT/ITES industry. The PGSEM batch profiles boast of number of years of work experience ranging from 2 years to 20+ years with an average of 7.5 years. The industry roles donned by the participants range from Software Engineers to Pre Sale Consultants to Product Managers to Marketing Managers. In 2014, it was re-branded as Post Graduate Program in Enterprise Management (PGPEM). For more information and current buzz around PGPEM, visit About PGPEM.

About Me

Hailing from God's Own Country (Kerala), India; I am an Engineer turned Marketing professional. Professionally, I am presently exploring the domain of marketing attribution. Previously have donned the roles in Product Marketing, Web Analytics and Software Development.In my free time, I love reading, watching movies and with my family.

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