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Monday, June 20, 2011

And quarter 5 begins with a bang...

First year and core courses over! Over to 2nd year with just those subjects that I really like... (really?)
This quarter, I have taken 4 subjects, two marketing, one finance and one slightly technical. Two marketing subjects are more or less focused in B2C segment - consumer behavior and marketing communications. We already had our first quiz in CB. I heard alot about the Prof; but thought, what marketing without learning CB. Lately, coming to understand what this blogger meant when he called the prof Rambo :) Marketing Communications professor is cool; once again we have heavy weight-age to class participation and fixed seating arrangement - once again became an official back bencher! We are already established negotiators :P we changed her mind to make the quizzes announced instead of surprise!

I am not sure why I took a finance subject, I have taken Investments; first two classes were not impressive. My intention was I will become a good trader after this course :P (oh yeah, I struggled alot in CorpFin and got a C!)

Last subject is Telecom Strategy. Back to engineering days; but this time its more economics and strategy of communication. I hope we will spend some time in 2G spectrum saga also ;) The prof is good. Apparently he is also in some of the well know committees that are in the recent news :)

Another very enthusiastic PGSEM batch has joined and we are no more first years...that means my future mba life blog posts will be unique - possibly more inclined towards marketing and strategy. However all other aspects remain unchanged.

We have some issues to sort out that popped out during orientation of new batch :) These are instances where you learn the real crisis management, mold yourself to receive criticisms, some constructive some just demotivating!

Now that we are in 2nd year, we have to drive all the activities which are legacy to PGSEMers. That means increased responsibility, at the same time improved opportunities. Whether I will be an active participant in all the extra curricular activities?....only time will tell!

Friday, June 3, 2011

Book Review : Social Media Metrics By Jim Sterne

One of the best books I have read on social media!

It doesn't talk about what a blog is or what twitter is or general blah blah on how to tweet, when tweet or blog frequency. Though the book touches on all these aspects, the book takes an altogether different approach of making sense in real value from these. That of course is in terms of increased prospects or sales leads or actual sales!

More or less like AIDA model, the author Jim Sterne talks about following phases for a meaningful success in social media:

1. Getting focused - Identifying the goals
2. Getting Attention - Reaching audience
3. Getting Respect - Identifying influence
                                   4. Getting Emotional - Recognizing sentiment
                                   5. Getting Response - Triggering action
                                   6. Getting Message - Hearing conversation
                                   7. Getting Results - Driving business outcomes
                                   8. Getting Buy-In - Convincing colleagues
                                   9. Getting Ahead - Seeing the future

Some of the topics where he discussed about twitter, the importance of retweets, measurement of blog-personnel-resource were really good. At the same time I felt the author was going into a blah blah mode when he was discussing Convincing colleagues.

The resources given in the appendix are really good. Overall I enjoyed reading the book! Was handy for some of work requirements too....