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Friday, October 22, 2010

Book Review : Marketing Secrets by Peter Spalton

Well, I picked this book since it was small and with a hope that all real life secrets will be available under one umbrella. I had to attend an interview in short notice, so there was no chance to read Kotler and all which I haven't seen yet.

May be because I was expecting too much, to be frank, I was disappointed.

The book is written in a very lucid way explaining from the basics to some tips touching online marketing. I liked the way how he explained some sections like how to develop effective marketing mix ("shoot with a rifle, not a shotgun")

This book serves the purpose of a quick and easy reading to understand some gyaan on marketing; at the same time touching all aspects of marketing. I think, if you are already in the field, this book can be an effective brush up/refresher!

A one time read...


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