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Showing posts from September, 2016

Ads of Flipkart Assured against Amazon Prime – how do they stack up?

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The Trio in Indian eCommerce market - Flipkart, Amazon and Snapdeal have been trying hard to not only keep its market share, but also get an additional pie out of it. In fact, the Indian companies, Flipkart and Snapdeal have been struggling to keep their game up against the giant, Amazon. In a market that goes behind discounts and offers, these eCommerce giants are trying to vow prospective customers with an additional offering - premium services that offers various additional features such as faster delivery, guaranteed quality and access to exclusive deals. If we rewind a bit, before these premium services, it was all about the prompt delivery promise (with Flipkart Advantage and Amazon Fulfilled). Later it was all about the quality and no-fake products value propositions. In July 2016, Flipkart revamped its Advantage offering and changed to Flipkart Assured (F Assured) program. As per a recent article in The Economic Times, this is expected to help the company compete against Amaz…