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Showing posts from February, 2016

Book Review Google Semantic Search by David Amerland

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Semantic Search - Search Engine Optimization Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence written by David Amerland is a book about web/search 3.0. In 200 pages,   the author provides a good overview of the new search norm for the marketing professional. Written in a slightly theoretical style, the books provides the nitty gritties of semantic search,  it's components and how it all span out from search engine optimization perspective.


If you were looking for a more in depth technical overview of how semantic Web or search works; you will be disappointed.  I feel this book is written  for a marketer in charge of various digital media, including SEO.


The book is roughly written in three parts - first one dealing with an introduction on how search engines are transforming from a query engine to knowledge engine. The second part deals with how content marketing is driving new search marketing and how various channels such as soci…