Happy New Year!

And thus ends yet another year. 2015 was truly a roller coaster ride with too many twists and turns. Though it was an eventful and a stressful one, it had its own fun moments too! It was a low on professional front, and a decent one on personal front. Hoping for a great year ahead.... 


2015 took me closer to analytics, data science and what not....hoping to fine tune the focus a bit on that in 2016. More on it in future posts. 2016 will mark 9 years of entering workforce, 6 years of association with IIMB, 5 years with marketing, 3 years as an MBA and 3 years of married life :)





After its start in 2010, this blog went to a sleep mode for some time, before I started blogging with full pace again this year. PGSEM is no more; and is being re-branded to PGPEM (with a complete makeover of program structure itself). The theme of the blog has shifted from a B School diary to more on digital marketing. I am hoping to keep my writing on business and marketing this year with few ones on MBA and B School in between.

Hope you all had a good year and enjoyed the holidays. Wishing you all a very happy and prosperous new year! May all your wishes come true in 2016!

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