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Showing posts from January, 2016

Understanding Omni-channel marketing

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Cross-Channel, Omni-Channel, Multi-Channel -- all these are jargons you here in today's world especially when the discussion is around digital space. Often when we say omni channel or cross channel, we refer to the various digital  channels available for promotion of content. A recent discussion with one of the leading market players in omni-channel customer experience domain poked my interest to learn more about this industry.
What is Omni-Channel customer experience?
You get digital product shelves at a super market instead of actual ones. Customers scan the product they want using QR code. At the end of shopping, the products are delivered automatically at the cash counter! That's omni channel customer experience. You think this is a fiction? Check this video of how Tesco created a virtual supermarket in South Korea.


So Omni channel is not (just) the regular digital marketing; its about utilizing digital platforms for enhancing customer experience - be it store experience,…

Book Review Who are you really and what do you want ?

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Who are you really and what do you want ? is a self help book written by Dr. Shad Helmstetter. Once again, the jazzy title of the book attracted me to read the book; but I wasn't disappointed. It's a light read written in simple language without much beating around the bush.

This book don't directly talk about finding your passion, being positive etc; but indirectly tries to convey the same message. The core aspect the author tries to bring forward is that we can achieve our dreams through proper goal setting and with the help of a coach.
Essentially, the author talks about three pillars to success --
1.Fine tuning our self talk. Understanding how our own sub conscious self talk is affecting us - positively or negatively. One third of the book is devoted on how to listen actively to our self talk, how to make it productive/positive to ourselves and do away with negative thoughts. This step is considered as the foundation step to understand what you want and how to achieve …

Digital Marketing Trends in 2016

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This is the time when everyone talks about what to expect in 2016 - be it Stock Markets, Business or Astrology! Predictions, suggestions, thoughts and cautionary notes come out. Here are my five top things, which I think will dominate in the marketing world….what do you think?

Accelerated Content Marketing
This is nothing new; from inbound to content - content has become the driving factor when it comes to online marketing. I believe this will continue to be the area of thrust with Digital Marketers continuing to invest in creative content deliveries to attract customers.
Focus on Influencer Marketing
Again not a new concept (and perhaps a subset of content marketing); but for sure to explode in 2016. Influencer Marketing (or Brand Advocates or whatever jazzy name you give) will be something businesses will need to concentrate more and careful selection for the platforms - be it YouTube, Snapchat or something will be critical to success (dirtying your hands on all may not be the righ…

Happy New Year!

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And thus ends yet another year. 2015 was truly a roller coaster ride with too many twists and turns. Though it was an eventful and a stressful one, it had its own fun moments too! It was a low on professional front, and a decent one on personal front. Hoping for a great year ahead.... 

2015 took me closer to analytics, data science and what not....hoping to fine tune the focus a bit on that in 2016. More on it in future posts. 2016 will mark 9 years of entering workforce, 6 years of association with IIMB, 5 years with marketing, 3 years as an MBA and 3 years of married life :)




After its start in 2010, this blog went to a sleep mode for some time, before I started blogging with full pace again this year. PGSEM is no more; and is being re-branded to PGPEM (with a complete makeover of program structure itself). The theme of the blog has shifted from a B School diary to more on digital marketing. I am hoping to keep my writing on business and marketing this year with few ones on MBA and…