Showing posts from June, 2011

And quarter 5 begins with a bang...

First year and core courses over! Over to 2nd year with just those subjects that I really like... (really?)
This quarter, I have taken 4 subjects, two marketing, one finance and one slightly technical. Two marketing subjects are more or less focused in B2C segment - consumer behavior and marketing communications. We already had our first quiz in CB. I heard alot about the Prof; but thought, what marketing without learning CB. Lately, coming to understand what this blogger meant when he called the prof Rambo :) Marketing Communications professor is cool; once again we have heavy weight-age to class participation and fixed seating arrangement - once again became an official back bencher! We are already established negotiators :P we changed her mind to make the quizzes announced instead of surprise!

I am not sure why I took a finance subject, I have taken Investments; first two classes were not impressive. My intention was I will become a good trader after this course :P (oh yeah, I stru…

Book Review : Social Media Metrics By Jim Sterne

One of the best books I have read on social media!

It doesn't talk about what a blog is or what twitter is or general blah blah on how to tweet, when tweet or blog frequency. Though the book touches on all these aspects, the book takes an altogether different approach of making sense in real value from these. That of course is in terms of increased prospects or sales leads or actual sales!

More or less like AIDA model, the author Jim Sterne talks about following phases for a meaningful success in social media:

1. Getting focused - Identifying the goals
2. Getting Attention - Reaching audience
3. Getting Respect - Identifying influence
                                   4. Getting Emotional - Recognizing sentiment
                                   5. Getting Response - Triggering action
                                   6. Getting Message - Hearing conversation
                                   7. Getting Results - Driving business outcomes
                                   8. …