The title attracted me to pick up this book from the campus library. Even though the title was attractive, the book was not so. Some of the topics he covers are worth reading. I got a feeling that he is just coining a term 'extreme marketing' for effective marketing.
Some of the ideas like 'every dollar spend on marketing should yield more than a dollar in sales' and 'marketers just try to imitate competitors' are stressed in the book. At some points, I felt the book sucks! especially the examples given about IBM, infomercials etc
Overall, just a one time read!
I came across a good summary of the book. I believe reading that is enough!