Book Review : Blink by Malcom Gladwell

This was one of the longest book in terms of time it took for me to read. That doesn't mean anything about the book, it was just because of the time constraints I was facing over the past months.

Now, about the book - it was good read, but I felt lost somewhere on what was the point he was trying to make. First few chapters he talked about the power of decision making at the first sight or the first couple of seconds or minutes or rather intuition. Later, he ascertains his thoughts by giving examples from a wide spectrum. He continues by talking later on the pitfalls that can happen in such decisions. He also discusses how our background and culture can impact our thought processes.

With all the explanations, examples and concepts, he makes his point that we can learn and develop the ability to control the unconscious mind, prejudices and benefit from the power of blink!

This book is worth a read. Many summaries are also availble in the net. Some being:

Wiki Summaries: Blink

Gladwell.com: What is Blink about?

Book Review by Mathew R.Perry

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