Well, I picked this book since it was small and with a hope that all real life secrets will be available under one umbrella. I had to attend an interview in short notice, so there was no chance to read Kotler and all which I haven't seen yet.
May be because I was expecting too much, to be frank, I was disappointed.
The book is written in a very lucid way explaining from the basics to some tips touching online marketing. I liked the way how he explained some sections like how to develop effective marketing mix ("shoot with a rifle, not a shotgun")
This book serves the purpose of a quick and easy reading to understand some gyaan on marketing; at the same time touching all aspects of marketing. I think, if you are already in the field, this book can be an effective brush up/refresher!
A one time read...