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Sunday, June 27, 2010

In the wonderland of case studies



"Vijay, Is SouthWest Airlines successful?"

Our Professor for Strategic Management started the actual class with the question. Luckily, I had read the case to some extend. However, before I started my opinion, the CP Guys (Class Participation) started posting their opinions. The professor had to cut short them to hear from me :)
My answer was acceptable in the first day of a case study based class. But, it may not have been the case, if the class was somewhere in the middle of the term. Anyway, the class continued with lots of heated debates, questions and theory.

Ah! what pedagogy is this?

After the end of the class, I was not able to understand, is SWA truly successful, is their strategy correct; however, as the Professor mentioned, no strategy is correct or wrong; it can be good or bad, given the context. The next case was on Colas and a wonderful introduction to Porter's Five forces.
I have to read about it at least couple of more times to understand its power. As of now, everything seems to me to be just common sense. But I feel hard to substantiate the analysis. 

Hmm...have to read the case quite diligently.

Meanwhile, came across some of the good videos on these...





Have to read 2 more cases for the next week and lots of reading material.
Ledger, Journal, Trial Balance..... in Financial Accounting.....
Elasticity, Consumer Behavior etc in Microeconomics.... 

& have a critical release @ office....24 hours is not enough for me :P

Sunday, June 20, 2010

First Day Blues...


The 2.5 journey began with Microeconomics by Prof.Damodaran. He started with a short introduction, then straight away jumping to the exam patterns and a detailed information on the project we have to do. Its a group assignment to be submitted at the end of the course on innovation & IP. The trick is we have to apply microeconomics as much as we can.

He continued the class with the agenda, then straightaway jumping into Demand & Supply. It was interesting to hear from one of the best professors in the domain; it became more interesting with lots of participation & questions from the students aka class participation.
For every concept the Professor introduced, there were questions from us; finally the Professor saying, "all you are saying will be taken into account; but not in the first class of microeconomics; I am just introducing the basics" :)

The session was followed by the next one on Financial Accounting by Prof.Jayadev. He seemed to me to be very jovial, smiling always and in the first few minutes itself, emphasising everything draws down to money :) In this class also, there was no crunch for class participation; once again making the Professor to slip the assignment he intended to give in the first day. We rock!!

Again followed by a session on Microeconomics; I felt it was too much for the day, but some of the participants in the class didn't seemed to be so. I felt like, I know little. 

The typical first day blues.....

Wednesday, June 16, 2010

A day left for THE Journey to start...


Finally, the day is coming. Our classes start from June 18. Already the professors have given the schedule & reading list. I haven't even opened the text books they gave :) The courses for this quarter are Strategic Management, Managerial Economics & Financial Accounting. I hope to make the learning very interesting since many will be of practical use and Marketing & Strategy is what I am looking forward to learn in detail...

Last week, I visited IIMB just to see how much time it will take to reach the campus from Domlur. I guess I will have to leave my house by 5:30 AM to reach right on time. My laptop is ready for IIMB wifi. Also installed some other softwares, which was mentioned in SPIDI; surely will become helpful one day.

We have to also organize Pehel 2010. It is a opening festival completely conducted by PGSEM freshers. I want to participate as part of the organizing committee because it will be hard for me to participate in the cultural events. Let's see how competitive my peers are! I have heard that PGP freshers are always very competitive and its hard to get a place in committees or clubs like this. But I guess I will have to face that much competition here. Also, seniors had announced that interviews/elections for this years club members/coordinators will be happening this week or next. I wish to be part of a club, especially if possible Branding & Communication Committee or Forum for Industry/Alumni interaction. Let's see whether I land up in any of these.

My work @ company is getting tight day by day. Moreover, I am becoming more & more bored with the work and more & more excited with management :)

Eagerly waiting to attend the class...wow, how studious I have become ;) but I am sure, this will not last even weeks....
However, the status updates in social networks are done vehemently :) Today's update:

"have to devise some contemporary strategic techniques to do micro economical analyses in financial accounting ;) .......curtain raiser to the classes @ IIMB on June 18 :)"

Tuesday, June 15, 2010

Book Summary : How to Sell Yourself by Joe Girard


I thought it will be beneficial for the reader to have more than the MBA experience. Hence I thought of sharing some interesting inputs I get from reading books. So here I start with my first review...

How to sell yourself is a wonderful motivational book written by Joe Girard with Robert Casemore. Joe Girard is acclaimed as "The World's Greatest Salesman" by the Guinness book of World Records for selling 1425 new cars in a single year. More than a motivational book, this portrays how we can put ourselves so that anybody will buy us or what ever we are selling. Thus it is also a good self help book.In this book, he talks about the various strategies, one can take to make oneself appeal able to others, how to develop the basic skills and winning character traits. It also reveals some of the best "selling strategies".



In the first chapters, he basically talks about some of the tips that can be used to boost our self confidence. Some of the tips are trivial like:

- Write in a good paper "I Am the Number One". Take copies of it and put it in where ever you visit often in a day - be it near your study table or bathroom

- Repeat the statement 10 times after to you wake up and before you go to bed - "I Am the Number One". I would suggest "I Am capable of achieving anything in this world! I Am the best"

- Associate with only those people who are self confident or for that matter a bit over confident and Winners. Never with losers

- Dress properly and be neat & appealing

- Understand this - If you don't a confidence in yourself, how can you expect others to have confidence in you


Further in the book,  he talks about how we can develop positive attitudes. Some very effective tips:

- Think yourself, every day as successful, loving, attractive, friendly, helpful, generous, courageous, and optimistic & having peace of mind

- Widen your outlook by looking at all sides of a question
- Toss out your prejudices no matter how deeply you may have clung to them in the past

Then he goes on explaining how we can exercise enthusiasm and inject a positive energy within ourselves and those around us.

Some of the other tips I liked are:

1. Care about something deeply - Set a goal & always be enthused about it. Let's say you want to reach IIT. Visualize yourself that you are studying in IIT. This will imbibe a positive energy in yourself & once you achieve your goal, your joys will know no bounds. In the case of long term goals, split it smaller goals and follow the above principle. Once you achieve a smaller goal, it will act as a boost to acieve the next goal, there by finally realizing your dream.

2. Get excited out loud - Boost your excitation with some incentive. Say if you complete your studies today, you will go out for a movie

3. Use a battery charger - Be a self charger. Always keep in mind never to loose that enthusiasm

4. When you smile at some one, you are likely to get a smile back. They will remember it in the next meeting.

5. If you are ready to say a couple of words like, your name sounds sweet or nice dress, it will probably spark a similar comment in return.

6. When you are introducing yourself, after the first introduction of names, ask again:

"What is your good name again, please? I want to be sure to remember it". And when you are told, repeat it aloud. The other person will love to hear it played back. I think this will definitely work in many cases.


Joe Girard, then talks about how we should use the "buyer's language" and managing our memory. In the later chapters, he talks on various things like the importance of telling truth, keeping the promises etc.

In this book, he devotes a chapter for you people alone, in which he discusses how the young people can come forward successfully ASAP without considering the lack of experience as hindarance. In an another that devoted for old/experienced people, he discusses some tips that they can follow instead of feeling they have become old.

In the last few chapters, he discusses about the various selling strategies for products and services. Finally the authors move to real selling!

I would recommend all of you to read the book, its worth reading & having a copy!