The Curious Digital Marketer 2.0 - A cool book on Digital Marketing; that's what I will say about this one. A very practical guide without much textbook type theories and definitions. It is very practical in nature. It's written in a Q&A format with a good range of questions that will come to a marketer in the industry or just starting her career.
It touches almost all aspects of digital marketing from display advertising to analytics to social media marketing. The beauty of this book is that it captures the essence of each channel as questions yet covers the practical aspects of them.
Only drawback I see is - it's more India centric; so someone outside the Indian geography may find few data points irrelevant.I got the most value out of mobile marketing section.The book is also available at a reduced price in ebook format. One area that I thought the book could have done more justice is going into the details of paid marketing and some of the new buzzwords like programatic buying and real time bidding.
Overall a good refresher and ready-reckoner for a digital marketing professional and worth keeping in your personal library!
Link to online version